Vision
Discovering stories & developing topics
Evaluating existing materials and landscape
Establishing editorial style & tone
Selecting formats & channels of focus
Audience
Behavior, research & data analysis
Creating profiles of your ideal audience
Developing ideal user experiences
Aligning content with rising content trends
Business
Finding competitive opportunities
Determining key objectives for content
Establishing markers of success
Understanding costs
Workflow
Creating content plans & calendars
Process & workflow development
Evaluating content in development
Team creation & resource discovery
