Create a Content Marketing Platform

Objective:

Develop an owned content marketing hub for a major retail company, in order to surface the passion and expertise behind a massive product assortment.

How We Got There: 

To ensure that the blog would serve as a foundation for content marketing projects, we:

• Created a content marketing strategy
• Documented editorial point-of-view and created content style guides
• Recruited writers and evaluated content marketing partners
• Developed a content calendar
• Wrote & edited posts
• Analyzed data to refine content approaches