Establishing a Social footprint

Objective:

A multiyear effort to begin posting and interacting with fans across multiple social channels.

How We Got There: 

This project required engagement across multiple departments We:

• Aligned on a  social media strategy
• Determined a content cadence for posting 
• Created a content calendar  and sourced content to fill it
• Tested content partners to learn what works
• Established a system for ongoing analysis to review and refine our efforts