Relaunch A Major Website

Objective:

Bring content from dozens of sites into a unified system that works for dozens of stakeholders and millions of customers.

How We Got There: 

For this massive, multiyear project, we worked as a team to gather insights and create plans for building a better experience. We:

• Conducted stakeholder interviews
• Made a comprehensive content audit of materials both on- and offline
• Developed a content strategy that married business objectives with user needs
• Provided direction for content creation through a content matrix
• Established a plan for governance and trained teams on content management