Create powerful Product Descriptions

Objective:

Go beyond ingredient lists to make looking for the right product both intuitive and fun.

How We Got There: 

We used existing research and consumer contacts to understand what matters most when people are shopping. We: 

• Interviewed internal product experts to reveal what makes each product unique
• Reviewed customer feedback to provide insight on consumer needs
• Explored a range of interaction designs to find the options that clicked with consumers
• Incorporated customer testimonials and point of view into descriptions
• Collaborated with the writing and interaction design team to ensure the plan was fully executed